Lead Generation, Customer Acquisition & Retention
Never in my wildest dreams did I expect to be a marketer in the publishing industry after finishing my graduate work (MS Industrial Relations/Human Resources from Rutgers University). However, life throws all of us some tricky turns and I never would have thought that I would build a track record of successes as a marketer both the online marketing and print publishing arenas.
Presently, I classify myself as a marketer who has 9.5 years of strategic planning and tactical implementation experience with both B2B and B2C Internet publishers. My specialty is direct marketing (audience development, lead generation, customer acquisition and retention). I also have a keen interest in web analytics. I am also well-versed in Web 2.0 technologies, in particular search engine optimization (SEO), pay-per-click marketing programs (SEM or PPC), weblogs (I presently write three blogs) and podcasting. I have also been actively engaged in building strategies and tactics for social networks and online communities for targeted business and consumer vertical markets.
Direct Marketing – Be Fundamental
I base my record of successes not just on hard work, flexibility and willingness to learn all forms of new media, but also on the business fundamentals that I learned with Miller Freeman a reputable, global trade publisher now known as CMP Media. I learned early on that if you applied the fundamentals of direct marketing to the Internet and avoid all the gadgets and novelties, you will experience success. Too many marketers and entrepreneurs try to leave their personal stamp on the world of Internet publishing, only to fail miserably. In my mind, just stick with the basics and you will do just fine!
Presently, I am serving as a consultant to companies in both print and online publishing, helping clients build quality audience development campaigns as well as lead generation, customer acquisition and retention initiatives for their properties. I am presenting working with a website dedicated to high school sports as well as serving as the Director of Sales and Marketing for a start-up publishing services company that works with Chinese manufacturers who strive to expand their businesses into the US and Canadian markets.
In May 2005, I was appointed to the BizViz Audience Analytics (www.bizviz.com) Board of Directors in May 2005. BizViz enables Web publishers the opportunity to market detailed knowledge and data pertaining to the publisher’s online traffic of the companies and industries that constitute the online target audience. I look forward to building my relationship with BizViz.
For more details about my career, please see Allan Brown’s Resume.